Corporate Research Group Logos and Logo Studies

While working for World Research Group, I was asked to refresh the Corporate Research Group logo used in our sister company branding and presented here are elements of my process and resulting logo. Mainly being a company that works in healthcare industry guidance, this was to be an industry standard logo that focused on the idea of streamlined and to the point messaging. This wasn't an arduous process, but the nature of the solution needed to be a less bland representation of the original logo.

Illustrator, pencil, paper

Turning Point USA Logo/Branding

As a corporate image planning class project with semi-real-world implications and working directly with the organization leadership, this was a great opportunity to do real research and also work within a team construct with other designers. Each designer submitted their treatment in a final presentation after a semester of meetings with the client and developing a working relationship. This was the result. A very simple logo focusing on the organizations mission of providing social services and support to their Brooklyn community. The idea is multiple symbolic people locking together to form a circle of protection.

Illustrator, InDesign, pencil, paper

World Research Group Icons for Brochure Identity

Having been tasked with making brochures identifiable and churning out different layouts and juxtapositions across different topics, it was no easy task to constantly generate design treatments. Sometimes time did not allow for creative flourishes, but on many occasions, I was able to whip up some element to add an eye catching quality that might add a level of interest to the viewer. Here I've assembled a number of examples that range from simple type treatments to more complex illustrative creations.

Illustrator, pencil, paper

Washington Wizards Branding/Identity

As an avid basketball fan and local from the Washington DC area, getting the idea to do a treatment for the Washington Wizards was a no-brainer. I'm partial to the Bullets, but working with the idea of a Wizard was one I can jump at. I think it could use more refinement, but the general energy and direction of casting a spell with a basketball appealed to the general idea of competition and action I like in a logo. The golden color is in relation to one of the Wizard jersey color schemes that I gravitated towards from th ecurrent branding. The blue is adopted from the current branding as well, but no other team uses thes colors as their base. It's ripe with possibilities.

Illustrator, pencil, paper